Social media plays a vital role in transforming the way people communicate with each other. In a world dominated by technology and many individuals possessing an innate need for continuous streams of information, social networking effectively fulfills the desire for both the ability to send and receive responses instantly. This study is an attempt to find the users of Social Networking Sites, the common Social Networking Sites used by people, the numbers of hours spend on these Social Networking Sites, the reasons for the use of Social Networking Sites and the risks involved in using Social Networking Sites. The sample for the study involved 200 people of different age groups. It involved students from junior college, young working adults, people working in corporate, housewives, and retired people.
 Asst. Professor, Pillai College of Education and Research, Chembur, Mumbai.